ทุกวันนี้เราคงจะได้เคยเห็นโฆษณาต่างๆมากมายหลายช่องทาง ไม่ว่าจะทางวิทยุ ทางโทรทัศน์ หรือแม้แต่ใน Internet และแน่นอนว่าเว็บไซต์สำหรับโพสและดูคลิปอย่าง Youtube ก็เป็นแหล่งในการกระจายและเผยแพร่โฆษณาเช่นกัน แต่โฆษณาตัวไหนจะเจ๋งขนาดที่ทำให้หลายๆคนกดแชร์ต่อๆได้มากน้อยขนาดไหน ก็ขึ้นอยู่ที่ทีมหรือเอเจนซี่ที่ Create Idea ในการนำเสนอข่าวสารหรือ Content ที่ผู้บริโภคข่าวสารอย่างเราๆเข้าใจได้ง่ายและโดนใจนั่นเอง
ลองมาดูกันดีกว่าว่าในปีนี้มีโฆษณาตัวไหนที่มีคนแชร์ต่อๆกันมากที่สุด ทั้งหมด 20 อันดับ…
1. Dove “Real Beauty Sketches” 4.24 million shares
Dove uses a clever method to make women confront misconceptions about their appearance and the result prompts some very emotional reactions.
2. Geico “Hump Day” 4.03 million
This ad, featuring an excitable camel, gets a spike in views every Wednesday.
3. Evian “Baby & Me” 3.34 million
The sequel to the uber-successful “Roller Babies” ad does just fine on its own.
4. Kmart “Ship My Pants” 3.05 million
A silly, off-color pun goes from mildly amusing to hilarious in 30 seconds.
5. Cornetto “Yalin Keyfi Yolunda, Aşkı Sonund” 2.91 million
A Wes Anderson-esque tale of young love from Turkey.
6. Budweiser “Brotherhood” 2.72 million
One of the best-received ads of this year’s Super Bowl features a sentimental trainer raising a Clydesdale.
7. PepsiMax “Test Drive” 2.69 million
OK it was fake, but it was fun: Nascar driver Jeff Gordon goes incognito for a test drive and an actor does a great job pretending to be freaked out.
8. MGM/Carrie “Telekinetic Coffee Shop Surprise” 2.17 million
More fakery, this time in a coffee shop to promote the movie Carrie. Is it me or does everything seem fake about this? Ironically the movie was overtaken by Gravity at the box office.
9. Ram Trucks “Farmer” 1.88 million
Another ad that proves that you don’t have to (try to) be funny to be remembered during the Super Bowl. The ad was a rip off of an older one, but this one was much better.
10. Volvo Trucks “Jean-Claude Van Damme Epic Split” 1.82 million
A latecomer, Jean-Claude Van Damme’s was the split that was seen round the Internet. People couldn’t help passing it around, even though it wasn’t nearly as dangerous as it looked.
11. Neft Vodka “Biting Elbows” 1.35 million
This ad had everything, including babes, blood and ultraviolence. It’s not clear it sold a lot of vodka though.
12. True Move “Giving” 1.26 million
And this ad couldn’t be any more different. A touching ad from Thailand shows how one kind act can change a person’s life.
13. PooPourri “Girls Don’t Poop” 1.24 million
An eloquent British-accented woman explains how to mask the scent of your poo.
14. GoPro “Fireman Saves Kitten” 1.23 million
An HD dose of aww from the maker of the popular camera.
15. Phonebloks “Phonebloks” 1.08 million
A great idea to cut down on phone waste and a way to make your phone seem even more like a toy.
16. Three “The Pony #DancePonyDance” 1.06 million
An adorable dancing pony. Need we say more?
17. H&M “Short Film Directed By Guy Ritchie Featuring David Beckham” 928,272
Guy Ritchie figures out a way to film David Beckham running around in his underwear.
18. Rockstar: “Grand Theft Auto V: Official Gameplay Video” 841,528
You didn’t think we could get through this list without one videogame ad, did you?
19. Sony “Official PlayStation Used Game Instructional Video” 764,857
A step-by-step guide on how to lend games to friends.
20. Code.org “What Most Schools Don’t Teach” 754, 119
Bill Gates, Jack Dorsey and Mark Zuckerberg, among other tech luminaries, make a pitch for teaching coding .
บทความจาก www.mashable.com